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Interface Designer in the Office

Human-Centered Innovation

​Carnegie Learning: Transforming Math Education Through TikTok

Developed a winning marketing strategy for Carnegie Learning’s MathStream product, leveraging TikTok to engage the TeachTok community and reshape perceptions about the brand’s innovative approach to math education. Presented the strategy to the Chief Marketing Officer, and secured victory in a high-stakes competition.
 

The challenge was to position MathStream as accessible and engaging, overcoming the misconception that Carnegie Learning’s offerings are overly complex. The strategy focused on fostering teacher trust and building a vibrant community of educators.
 

Plan Highlights:

  • Competitor Analysis

  • Teacher-Centric Messaging

  • Content Strategy

  • TikTok Engagement

  • Execution Roadmap

  • KPIs: Measurable goals for engagement, adoption, and brand perception.

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Spotify: Striking Harmony Between Artists and Listeners

Crafted a strategic approach for Spotify to balance the needs of artists and listeners by introducing innovative features like premium exclusivity and machine learning-driven promotions, enhancing user engagement and artist visibility.
 

The challenge was to address growing tensions between artist demands and user expectations while maintaining Spotify’s leadership in the competitive music streaming industry.
 

Plan Highlights:

  • Premium Exclusivity Models

  • ML-Driven Promotions

  • User Engagement Strategies

  • Revenue Growth Initiatives

  • Sustainability in Music Streaming

Google: Empowering ESL Learners Through AI

Designed a strategic approach for Google to revolutionize English as a Second Language (ESL) learning through AI-driven personalized speaking practice, boosting learner confidence and expanding global accessibility.
 

The challenge was to create an intuitive solution that caters to diverse ESL learners, leveraging AI to deliver real-time feedback and fostering engagement for improved learning outcomes.
 

Plan Highlights:

  • AI-Driven Personalization

  • Real-Time Feedback Mechanism

  • User-Centric Design

  • Global Scalability Strategy

  • Engagement Metrics: Measuring improvement & long-term retention.

Casper: Redefining Comfort with D2C Innovation

Developed a strategic roadmap to position Casper as a leader in the mattress industry by revolutionizing the direct-to-consumer (D2C) model with innovative marketing, customer-centric design, and operational excellence.
 

The challenge was to craft a strategy that emphasized Casper’s unique value proposition, blending quirky branding with a seamless shopping experience to stand out in a crowded market.
 

Plan Highlights:

  • D2C Model Optimization

  • Quirky, Relatable Branding

  • Customer-Centric Design

  • Sustainability Integration

  • Data-Driven marketing and product strategies.

​Nintendo: Bridging Generations with Mobile Gaming Innovation

Developed a strategic roadmap for Nintendo to expand its iconic IP into the mobile gaming market, focusing on creating family-friendly, accessible games that resonate with both traditional gamers and new audiences.
 

The challenge was to leverage Nintendo’s rich character portfolio to engage diverse demographics while maintaining its legacy of delivering high-quality, innovative gameplay experiences.
 

Plan Highlights:

  • Mobile Gaming Strategy: Expanding iconic IPs like Mario and Zelda into mobile platforms.

  • Family-Friendly Focus

  • User Retention Strategies

  • Global Market Expansion

  • Sustainability in Gaming

Humane AI: Shaping the Future of Contextual Computing

Designed a transformative strategy for Humane AI to redefine wearable technology through privacy-first, contextually aware devices, setting a new benchmark in user-centric computing.
 

The challenge was to craft a vision for next-generation wearables that seamlessly integrate into daily life, prioritize user privacy, and build a scalable ecosystem to challenge tech giants.
 

Plan Highlights:

  • Contextual Computing Framework: Delivering seamless, intuitive user experiences.

  • Privacy-First Design: Setting new standards for trust in AI-driven devices.

  • Wearable Integration Strategy: Bridging hardware and software for holistic solutions.

  • Scalable Ecosystem Development: Creating a foundation for long-term growth.

  • Competitive Differentiation: Positioning Humane AI as a leader in the wearables market.

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